Though wine-infused cosmetics err heavily on the side of marketing gimmick, brands know Instagram’s a sucker for novelty packaging.
Enter the vino-inspired packaging adorning Labiotte’s collection of wine-extract infused makeup.
Dubbed the “Chateau Labiotte Wine Collection,” the Korean cosmetic brand’s offerings include wine goblet-shaped lip balms and bottle-shaped lipsticks, lip tints and mascaras.
Though Labiotte credits wine extracts with keeping lips and lashes ambiguously “healthy,” any potential health benefits red wine might possess are likely best absorbed through an actual glass with dinner.
Health benefits aside, the packaging is undeniably cute. And that’s what we’re really paying for, after all.
[H/T: Daily Mail]