This Is The New Matcha, And It Will Seriously Step Up Your Food Porn Game

Last year,matchaspread throughout our coffee shops and juice bars like wildfire.

If you thought this glorious green tea looked pretty awesome in your food porn pics, I have some good news for you.

There’s a new Instagram-worthy food making its way into the mainstream of America, and these epic purple eats are about to blow up on your news feed.

Feast your eyes on the almighty “ube.”

Pronounced “oo-beh,” this vibrant, violet root vegetable grows in Asia and isa staple ingredient in many Filipino desserts.In addition to its striking purple pigmentation, this unique yam has a distinct taste that can be a bit hard to describe.

Ube has a mellow, sweet flavor with subtle earthy notes, and it’s probably unlike anything you’ve ever eaten before.

From pretty purple cakes and shakes to magenta macarons and uberdelicious ice cream cones (See what I did there?), there’s a seemingly endless amount of eye-catching eats you can make with this magnificent mauve ingredient.

If you’re looking to add a pop of color to your dull food porn posts, don’t worry. We have you covered.

We set out to find a bunch of awesome ube treats that are guaranteed to give you some tasty inspo and help you slay the Instagram foodie scene.

Check out the pictures below to see all the things you can make with ube.

Move over, matcha.


There’s a new Instagram-worthy food that’s about to blow up your news feed.


It’s called “ube.”


If you haven’t heard of this tasty treat, let me fill you in.


Ube is a sweet purple yam that is popular in the Philippines…


…and is used to make all sorts of delicious desserts.


Lately, we’ve seen all sorts of ube-filled food porn posts…


That range from striking stacks of pancakes…


…to ube iced coffee.


Don’t forget these lovely lavendercones…


…and these eye-catching amethystcheesecakes.


These ube macaron ice cream sandwiches look delicious…


As do these sweet magenta cookie shots…


…and these Oreo-topped ube shakes.


This heliotrope waffle looks heavenly…


…and this delectable ube doughnut is mouth-watering.


Just look at these melted scoops of mauve ice cream.


These violet Rice Krispie treats look too good to be true.


Don’t even get me started on this epic display of purple, gooey goodness.


Holy. Cannoli.


*Heavy breathing.*


Read more: http://elitedaily.com/envision/matcha-food-porn-instagram-ube/1551650/