Yes, it’s true following a tourism boost, producers near Melania Trump’s hometown of Sevnica, Slovenia are honoring the first lady with an exclusive “First Lady” line of goodies, including salami, chocolates, beauty creams and a prestigious red wine.
Though the wine is almost twice as expensive as the other wines sold in the shop, Rok Petani, castle steward, told Decanter, “Some people suggested we should sell it for 500, but I think its a fair price.”
The first 300 bottles black, adorned with classy gold script reportedly sold out in just three days, prompting another 2,000 bottles to go on sale in the castle’s gift shop and the town centre’s tourist office. “The sales are going well, though we havent started promoting it yet,” Petani said.
Despite recent reports that the first lady hired a Slovenian law firm to prevent local producers from using her name in their products, Petani says he’s not worried, and his reasoning sounds like it came straight from Donald Trump himself.
“We have good wine, we have the best salamis and we have other products that are very good for the area,” Petani said. “We shouldnt be afraid or feel ashamed of offering them to a wider audience.”
Since the salami is made from a rare breed of local pig, and Lojze Kerin one of the wine makers describes the wine as “gentle like Melania,” perhaps the Trumps will let the branding issue slide this time.